Brand Planning National Hotline
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First “Brand We-media Planning System” in China,
With the fundamental purpose of improving product sales and building a strong brand.
ulu.design
Shanghai Zhuochuan Human Resources was established in 2010 and belongs to Zhuochuan Group. Zhuochuan human resources services to scientific talent management, and perfect talent platform and security service system. For the Chinese human resources service market, to provide the development of enterprises in the need of compound talents. Relying on strong resource advantages and professional service team, the company has served 5000+ famous multinational companies, large state-owned enterprises and private enterprises in the past ten years.
Service content:
2017- Brand upgrade
English naming, vi design
2018- Office space design services
Brand annual service from 2019 to now
Space design links to http://www.e51t0.cn/cases/show/id/76.html
Zhuochuan team has more than ten years of experience in human resources, the company's product and service team has been equipped, but still lacks professional image support. At present, in the early and middle period of the brand, the future development planning of the brand and the marketing and promotion of the product all need the establishment of the brand strategic positioning, the sorting of the brand concept, the optimization of the terms of the product promotion strategy and the blessing of the brand image. The new image and marketing strategy support can help the company to the next level.
Enterprises are gradually shifting their focus from reducing costs and employment risks to creating value for enterprises and enhancing their competitiveness. On the basis of meeting their own needs, enterprises are gradually adopting corresponding employment methods for talents at different levels to better save costs, improve market response speed, and then improve operational capabilities and reduce business risks.
1: Enterprises will solve the employment needs of internal basic positions through talent outsourcing services;
2: Solve the employment needs of a large number of middle-level talent positions through talent recruitment services;
3. Recruit high-end talents through headhunting services to meet the company's strategic business development needs.
From reducing costs and employment risks - creating value and enhancing enterprise competitiveness + scientific management to better save costs = to improve operational capacity and reduce operational risks.
High added value, high performance, scientific management personnel screening training mechanism selection, education, use, stay, process outsourcing services gradually into the second and third tier cities
Competing products: State-owned enterprises -- Foreign service, Zhongzhi; Joint venture -- Foreign company adecco; Private - easy talent
Bolger Group, Suzhou Huisi Group, Suzhou Ingma, Renrui talent, Blue Ocean, Page talent, Shanghai Jinyou network, etc
Four-dimensional interpretation:
Strategy: Core positioning, core value, enterprise development stage;
Culture: Mission, vision, values, enterprise spirit;
Products: Company structure, product structure, service features, project highlights;
Image: brand image characteristics, enterprise official website, enterprise external product advertising discourse system, media strategy;
In the enterprise, from category to product to standardization, focus on resource selection to achieve competitive advantage. Focus is strategy, strategy is to choose, define the enterprise has to do, do not do. Enterprise strategy through the concentration of resources, focus on the advantages of the field, to achieve market victory. The implementation of this strategic thinking requires careful consideration, as rejecting certain opportunities can be a difficult decision, but it is the key to long-term success.
Corporate vision is the starting point of strategic planning, before the "mission", it is the convergence of strategy and culture. Vision guides the future and answers the question "Where are we going?" And "What are we going to be?" The problem. It contains ideals, goals, dreams, inspiring and expressing positive emotions. Through vision, people can see the picture of the future. From a communication perspective, it's not just about "What am I going to do?" And focus more on "What message am I sending?" .
At the same time, mission, derived from the ideas of management master Drucker, was originally a Christian concept, meaning the task of carrying out the mission of human salvation. Organizations are also born with a specific mission. Mission answers the question "What do we do?" And "What is the purpose of our existence?" The problem. From a communication perspective, it's not just about "What am I going to do?" And focus more on "What message am I sending?" . Together, they form the core of the business, and both answer the "why" and "how to deliver" questions.
Vision: "Wisdom" is committed to becoming an innovation leader in the human resource service industry
Mission: Scientific human efficiency improvement strategy, enabling small and medium-sized enterprises human resource management
Values: Integration, innovation, responsibility, efficiency and win-win
Integration -- sea embraces all rivers and gathers talents
Innovation - Continuous innovation to improve competitiveness
Responsibility - uphold responsibility and fulfill duty
Efficient - Diligent, proactive, efficient execution
Win-win - Value proposition, adults reach themselves
Business philosophy: Make light enterprises, make big value, do fine business, make enterprises more core competitiveness
Development concept: Emphasis on talent, light assets; Emphasis on efficiency, light scale; Heavy customer, light sales; Emphasis on market, light production
Enterprises are now promoting the mother tongue system for Chinese Pinyin byte "zhuochuan". In the context of internationalization, we will focus on the global, the world's mainstream language English system to show, more international. In terms of connotation, from the Chinese "Zhuochuan" brand word solution, from the Chinese culture to pursue interpretation:
Ancient text -- Zhuo; Divination prediction, early: early prediction, excellence: early prediction with foresight is called excellence, high and straight, clever, extraordinary.
Ancient literature -- Sichuan; Water culture: The sea embraces hundreds of rivers: the sea embraces hundreds of rivers, which includes a wide range of also, there is tolerance; A wall is worthy of success. Accommodation, inclusiveness and integration.
How do we make "Zhuochuan" the brand name word as its name, shape as the word meaning, truly reflect its connotation, show the height of the brand, interpret the breadth of the brand, and stand out in the industry? We want to integrate the international brand image into the people's heart. The first question is how to achieve international recognition, so that "Zhuochuan" more international? Do Zhuochuan main body core logo English name;
1. Simple English style;
2 Have a Chinese identification name attribute;
3. Have the characteristics of service attributes;
4 with high-end characteristics;
5 Delete bad words according to the physical attributes of the name "word, sound, meaning, type".
Join Indicates the connection and Job
Outsourcing Obligation
Creative innovation Culmination high Confidence trust
Company full name: Zhuochuan human resources outsourcing
English full name: Join (obligation) (Culmination) Human Rescources Outsourcing
JOC transliteration + free translation; Similar meaning + similar pronunciation; HRO industry category name: Human resources outsourcing;
Abbreviation: JOCHRO name + category name
Brand image Keywords:
Link - Bridge
Innovation - Design approach
Responsibility - The font is more stable
All rivers run into sea/knowledge/omnipotence - wisdom blue
Integrity and justice - line sense performance
Height - Vision guide
Industry attributes - Highlight HRO
As an important place for work and life, the office can improve work efficiency and increase the happiness of employees under reasonable decoration design. From the aspects of space planning, VI introduction, etc., it is very important to create an ideal workspace. Key points in office space design:
1. Overall space planning:
In the space planning, first of all, the overall layout needs to be considered, and the office, meeting and rest areas should be clearly divided. The layout of public office space is designed to facilitate communication and interaction, ensure that the design meets the actual use needs, improve work efficiency, employee comfort and customer experience as the first principle, and integrate the brand image to complement each other. Make full use of space and design reasonable storage Spaces and cabinets to help maintain a clean and orderly office. In the space design, the brand culture is reflected in the space design, through the brand image wall, company history, honor achievements and cultural walls, etc., to pass the corporate values and mission, so that employees and visitors feel the corporate culture.
2. VI import: Brand is not limited to logo, its connotation is more profound. At this stage, the interpretation of the brand becomes particularly important. Whether a company can still be identified after the replacement of its logo often reveals the depth of its brand connotation. Through the integration of elements such as auxiliary graphics, materials, craftsmanship and lighting, the expression of the brand can be enhanced. At the same time, color plays an important role in space design, which affects the atmosphere of the office and the mood of the staff. Choosing the right color combination can create a bright, relaxed atmosphere, thereby increasing productivity.
Through the careful integration of brand consistency, element integration, tonality control and color matching, we ensure that the office space design not only shows the corporate brand image, but also meets the work and life needs of employees. Reasonable planning of office areas, focusing on sustainability and other factors, to ensure the flexibility of office design to adapt to future development. These comprehensive design considerations create an ideal working environment that embodies the brand image, meets the needs of employees, and has long-term value in terms of sustainability and practicality, while conveying the brand culture, enhancing work efficiency and providing a pleasant experience.
The brand upgrade, from the top of the enterprise thinking, business logic to deduce, industry perspective to observe, a full range of Zhuochuan brand upgrade. Corporate culture remolding, brand vi identification optimization, from the local atmosphere to the international height of vision to enhance the overall brand image. Work in business materials, corporate office space, we-media construction, etc. In 2019, the headquarters moved to a new location, and the overall planning and design selected materials and samples were checked one by one. The spatial upgrading of 30+ branches across the country is also advancing simultaneously in 2019.
